Speaker profiles | Day 2

Wednesday 5 May 2021

Fruit Fly and Trade


Speakers

Martin KneeboneMartin Kneebone

Has 25+ years’ experience working in fresh food supply chains. He has deep experience in the management, supply and analysis of fresh food categories across fruit, vegetables, meat and seafood and has a strong reputation for his ability to extract useful, commercial applications from his reviews and analysis. He has worked at senior management level in supermarket retail and has directed numerous consumer and trade channel studies including developing the first large-scale direct buying links between growers and retailers in Australia.

Wayne Prowse

Wayne Prowse is Principal of Fresh Intelligence Consulting and one of Australia’s leading horticultural market analysts with a focus on global fresh produce trade. Wayne established Fresh Intelligence after a long marketing career with food companies and Horticulture Australia where he developed a strong passion and understanding for export trade. Known for his pragmatic style, Wayne makes sense of reams of data and insights to create evidence-based reports for his clients across government, industry, and businesses that use it for strategic decision making.

On the importance of protocol markets for Australian fruit
“Over the past 20 years, Australian horticultural trade to the protocol markets has increased from 50,000 to 310,000 tonne. These protocol markets are now by far, our largest markets.”

Michael Clarke

As the principal consultant of AgEconPlus. He is a degree qualified agricultural economist (University of Sydney) with more htan twenty five years professional experience. Post-graduate training has included accounting, marketing, policy analysis and business administration. Michael`s experience includes fourteen years with agricultural consultants Hassall & Associates (1990 to 2004) where he led the company`s Economics and Policy Division. Prior to joining Hassall, Michael was an economist with what are now the NSW Department of Primary Industries and the NSW Department of Natural Resources (1987 to 1990). Michael has been principal of his own firm, AgEconPlus, since March 2004.

Peter CreaserPeter Creaser

As the Assistant Secretary of Plant Systems and Strategies Branch in the Biosecurity Plant Division, Australian Department of Agriculture, Water and the Environment. Peter is responsible for working with Australia’s plant industries to open new and improved markets and working with trading partners to progress collaboration and capacity building projects that are of mutual benefit. Peter has worked in industry and for Australian and State Government in the environment, agriculture and resource sectors. Peter has worked closely with farmers, industry, state governments, scientists and trading partners to support productive and sustainable agriculture systems and safe trade for over 20 years. Peter has a Masters in Natural Resources and is a Fellow of the Australian Rural Leadership Foundation.

On international standards and export protocols
“Australia needs to have a role in the IPPC standards development, for our international and domestic market access protocols and to harmonise entry conditions for the broadest range of markets.”

Dr. Andrea Magiafoglou Andrea Magiafoglou

CEO of the Australian Horticultural Exporters’ and Importers’ Association (AHEIA), the only organisation providing comprehensive advocacy and representation for trade in fresh fruit and vegetables in Australia. This trade surpassed $2.13 billion in 2018-19, comprising $1.69 billion in exports and $440 million in imports.
The AHEIA is the peak industry body for Australian horticultural exporters and importers of fresh produce. The Association’s board and members are representative stakeholders across the horticulture industry.

Dr. Rosa Crnov

Rosa Crnov

Victoria’s Chief Plant Health Officer (CPHO), the Chair of Australia’s Plant Health Committee, and a member of the National Fruit Fly Council. Rosa provides technical and strategic leadership in plant biosecurity through the provision of technical advice, the development of policy, delivery of the state’s plant biosecurity work program and leadership of state-wide responses to Emergency Plant Pest incursions. The CPHO is responsible for proactively shaping and influencing the national plant biosecurity agenda by working with diverse stakeholders including plant industry groups, federal, state and territory governments and agencies, Plant Health Australia and the community.

Sonya Broughton

Currently Chief Plant Biosecurity Officer for Western Australia and a member of the National Fruit Fly Council. Sonya joined the then Western Australian Department of Agriculture in 1989 as a technical officer on the Queensland fruit fly eradication effort, mass rearing and sterilising flies for use in the Sterile Insect Technique. Sonya then worked as Eradication Entomologist on the papaya fruit fly outbreak in Far North Queensland.

After returning to WA, Sonya spent the next 16 years conducting research on Mediterranean fruit fly (Medfly) and other horticultural pests including thrips, aphids and mites. She led projects to screen and trial agrichemicals for use in bait and cover sprays, trap trials, evaluation of mass trapping as a control technique, and implementation of area wide management. She has also been involved in implementing integrated pest control programs for several horticultural crops in Western Australia.

During the last four years, Sonya has played key roles in a number of pest and disease incident responses in Western Australia including Queensland fruit fly in the Perth metropolitan area, Mediterranean fruit fly in the Ord River Irrigation Area, citrus canker, tomato potato psyllid, browsing ant, and cucumber green mottle mosaic virus.

Andrew BishopAndrew Bishop

The Tasmania’s Chief Plant Health Manager and is a member of the National Fruit Fly Council. With over 30 years’ experience working in government in Tasmania and Victoria, his current role has responsibility for representation (state and national) and decision making in relation to the development and maintenance of the Tasmanian plant biosecurity system including plant biosecurity emergency responses. He also has management responsibility for Tasmania’s plant biosecurity laboratories. Andrew holds degrees in biological and agricultural sciences from the Royal Melbourne Institute of Technology (BAppSc) and University of Tasmania (MAgrSc) respectively, and a Graduate Certificate in Public Sector Management from Flinders University of South Australia. Andrew is also a Graduate of the Australian Institute of Company Directors.

Brett Squibb GrowerBrett Squibb

Brett Squibb is a third generation apple grower and member of the National Fruit Fly Council. His family has been farming in north-west Tasmania for over 80 years. Brett also has first hand experience with fruit flies. In 2018, a fruit fly outbreak occurred only two kilometres from his farm. By joining the Council, Brett bring a grower’s perspective and help alleviate the stress of the unknown for farmers.

 

On fruit fly trade challenges for the industry
“Tasmania wasn’t as prepared for a fruit fly outbreak as we thought, and having growers and general public informed is paramount.”

David DanielsDavid Daniels

David Daniels is General Manager of Market Development in Citrus Australia and a member of the National Fruit Fly Council. David commenced his career with NSW Department of Primary Industries planning and conducting fruit fly research on fruit flies and other quarantine pests. Working primarily on Queensland fruit fly, David undertook cold disinfestation and fumigation trials on citrus, table grapes, cherries, stone fruit and berries. Much of that work supported market access achievements and the export success of a number of industries into high-value markets such as Japan, China and South Korea. In that time, David also conducted laboratory and field trials studying improved trapping techniques, and the screening of agrichemicals for use in baits.

In 2008, David moved to a position with the then Department of Agriculture, Fisheries and Forestry undertaking pest risk analyses and supporting technical market access. He was quickly promoted to a position of Assistant Director managing the bilateral relationships between Australia, India and South Korea. Due to his previous experience, David was the designated fruit fly coordinator within the Horticulture Branch. David’s five years with the Commonwealth provided him with exposure to international market access negotiations with almost all major importing counties in Oceania, North America, Asia and the sub-continent.

In December 2012, David was recruited to the position of Market Access Manager with Citrus Australia and was later promoted to General manager (Market Development). During his time with Citrus Australia David has cultivated intimate relationships at all levels of government, members of the citrus value-chain in Australia and overseas, and with the research community. He currently chairs the Greater Sunraysia Pest Free Area Governance Committee, and is a member of the Horticulture Export Industry Consultative Committee (DAWE) and Hort Innovation’s Industry Trade Advisory Panel (iTap).

Jenny Van de MeebergJenny van de Meeberg

Jenny van de Meeberg is Export Manager for Berries Australia Ltd and Head of Trade for Apple and Pear Australia Ltd. Previously Jenny worked in Hort Innovation as the Trade Manager and as a Senior Trade Advisor at the Australian Trade & Investment Commission (Austrade). She has extensive experience in different trade sectors, including a range of export-focused horticultural industries.

 

Andrew RedmanAndrew Redman

Andrew Redman is Chief Technical Officer with Perfection Fresh. He is a proven leader who drives innovation, quality and business growth with global brands and private label products. Perfection Fresh is behind some of Australia’s favourite, freshest flavours including Broccolini® and Qukes® baby cucumbers. Among their other claims to fame are vine-ripened tomatoes, and exclusive lines of blueberries, raspberries and mangoes.

Joelene WilliamsJoelene Williams

Joelene Williams is a stonefruit grower located in Lake Boga Victoria specialising in apricots, and a member of the National Fruit Fly Council. Joelene completed a Bachelor of Science from Monash University and then worked in the Melbourne Wholesale Markets for six years before returning home to the family farm. Joelene was an industry representative for Stonefruit on the Greater Sunraysia Pest Free Area Industry Development Committee from 2015-19.

Anthony BakerAnthony Baker

Anthony Baker leads the market access research and development portfolio at Hort Innovation; a role with a heavy focus on fruit fly. Anthony recently joined Hort Innovation after seven years at the Tasmanian Institute of Agriculture in various roles focussing on research and teaching in food science and regulations before leading the institutes strategic research capability and biosafety/biosecurity compliance systems. Anthony holds a PhD in microbial biogeography from James Cook University and is currently Vice President Corporate Affairs for The Australian Society for Microbiology.

Dr. Rieks van KlinkenRieks van Klinken

Rieks van Klinken leads the Pest Management Systems Group within CSIRO Health and Biosecurity with staff in Brisbane, Townsville, Canberra and Darwin. The group helps grow agricultural markets through the development of underpinning principles and tools to address biosecurity concerns. A primary focus is the development and adoption of phytosanitary systems approaches.

 

 


Discussion panel experts

Peter Creaser

Peter Creaser

As the Assistant Secretary of Plant Systems and Strategies Branch in the Biosecurity Plant Division, Australian Department of Agriculture, Water and the Environment. Peter is responsible for working with Australia’s plant industries to open new and improved markets and working with trading partners to progress collaboration and capacity building projects that are of mutual benefit. Peter has worked in industry and for Australian and State Government in the environment, agriculture and resource sectors. Peter has worked closely with farmers, industry, state governments, scientists and trading partners to support productive and sustainable agriculture systems and safe trade for over 20 years. Peter has a Masters in Natural Resources and is a Fellow of the Australian Rural Leadership Foundation.

Michael Clarke

As the principal consultant of AgEconPlus. He is a degree qualified agricultural economist (University of Sydney) with more htan twenty five years professional experience. Post-graduate training has included accounting, marketing, policy analysis and business administration. Michael`s experience includes fourteen years with agricultural consultants Hassall & Associates (1990 to 2004) where he led the company`s Economics and Policy Division. Prior to joining Hassall, Michael was an economist with what are now the NSW Department of Primary Industries and the NSW Department of Natural Resources (1987 to 1990). Michael has been principal of his own firm, AgEconPlus, since March 2004.

Dr. Andrea Magiafoglou

Andrea Magiafoglou

CEO of the Australian Horticultural Exporters’ and Importers’ Association (AHEIA), the only organisation providing comprehensive advocacy and representation for trade in fresh fruit and vegetables in Australia. This trade surpassed $2.13 billion in 2018-19, comprising $1.69 billion in exports and $440 million in imports.
The AHEIA is the peak industry body for Australian horticultural exporters and importers of fresh produce. The Association’s board and members are representative stakeholders across the horticulture industry.

Go back to the program View Day 2 outcomes

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